Consumer Demand and Behavior

In this subject, research is aimed at providing meaningful insights into differing (across fuel pathways) and changing (over time) citizen/consumer response to different ways of fueling mobility. Consumer perceptions of current transportation issues, such as fuel economy, “green” vehicles, and future trends are analyzed. A variety of investigations into the forces driving markets for alternatively fueled vehicles—such as costs, innovation, and consumer behavior—are actively being studied the Sustainable Transportation Energy Pathways initiative.

Research Leader: Ken Kurani, David Bunch